About

Dawn. Creative Agency was founded in 2013 by Fallon McWilliams as Hustle PR. In 2020, the agency was relaunched as Dawn. Creative with Chanel Kadir stepping up as Director to lead the agency.

Specialising in marketing and PR for record labels, artists and events, Dawn. Creative exists to serve the underground - championing both established and new/emerging voices. Working with the client closely to work out the stories we’d like to share in order to create a captivating global campaign, we focus on a 360 approach covering press, radio plugging and DJ servicing alongside consultancy, strategy-building and trend forecasting. Over the years we’ve worked with the likes of Dekmantel Festival, Draaimolen Festival, Flow Festival, Warp Records, LuckyMe, Duval Timothy, Badsista, Hessle Audio, Timedance, fabric Records, !K7 Records, Voam, Azu Tiwaline, Peach Discs, On Loop, Club Romantico, Wisdom Teeth, Nick León and Kindergarten Records.

A list of our services below:

• Copywriting

• Press release servicing

• Global bespoke PR campaigns

• Project consultancy

• Radio plugging

• DJ servicing

• Social media management

• Social media marketing

• Media training

• Crisis communications

• Brand partnership management

• Project management

• Influencer strategy

• Creator campaigns